Calma Products

• Carton Converter: PAWI Packaging Deutschland GmbH
• Brand Owner: Medela AG
• Structural Designer: Olivia Husslage / PAWI Packaging Deutschland GmbH
• Graphic Designer: Olivia Husslage / PAWI Packaging Deutschland GmbH
• Cartonboard Manufacturer: Sappi Deutschland GmbH
• European Carton Excellence Awards 2024

PAWI Packaging Deutschland has developed a sustainable packaging solution for Medela, using Sappi Deutschland cartonboard, to replace the previous plastic round cans andinserts, designed specifically for baby feeding products. This new packaging features an innovative click-and-open mechanism, a foldable retail shelf hanger, and a reliable safety closure. The packaging also incorporates a clear window for easy product visibility and a tactile finish for a premium feel. This sustainable design demonstrates a commitment to innovation, safety, and environmental responsibility. The packaging not only protects the product but also provides a safe and convenient option for new parents.