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Crisp Classic
- Carton Converter: The Alexir Partnership
- Brand Owner: DHL
- Structural Designer: The Alexir Partnership
- Graphic Designer: British Airways
- Cartonboard Manufacturer: Les Papeteries de Vizille
- European Carton Excellence Awards 2015
New packaging for an absolute classic is always fraught with risk: unusual design is generally criticised initially. In this case, this could prove difficult. The friendly appearance, recreational feeling, convenient handling and appetising presentation – including smart ventilation – of the crisp, fresh contents are all entirely convincing.
