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Iconic profile
- Carton Converter: VG Kvadra Pak JSC
- Brand Owner: Nestlé Russia
- Structural Designer: VG Kvadra Pak JSC
- Graphic Designer: Confection factory Rossiva
- Cartonboard Manufacturer: Metsä Board
- Van Genechten Packaging VG Kvadra Pak JSC
- European Carton Excellence Awards
Nestlé Russia wanted to surprise consumers in the new year with an innovative and eye-catching packaging. The result is a simple and yet unusual solution. The dynamic design creates an amazing 3D effect and supports the brand by highlighting the iconic Bunny. Sales increased above expectations and the carton had to be reordered.
