Fresh fruit
- Carton Converter: The Alexir Partnership
- Structural Designer: The Alexir Partnership
- Cartonboard Manufacturer: Stora Enso
- European Carton Excellence Awards
This is a cartonboard pack format for the fresh produce category, virtually free of plastic. It helps retailers achieve a more plastic-free aisle. The rigidity and robustness of the cartonboard protects and promotes the delicate produce and has an organic feel. 360 degree branding with reverse print for recipe ideas are all part of the pack design. The basket is made of fully recyclable FSC cartonboard.