Vario-Tray for round fruits

Pure Nature

• Carton Converter: Koralpendruckerei
• Brand Owner: Delikatessa
• Structural Designer: Meier Verpackungen
• Graphic Designer: Delikatessen Hamburg
• Cartonboard Manufacturer: Smurfit Kappa
• Retailer Meier Verpackungen Koralpendruckerei
• European Carton Excellence Awards 2015

Things could not be more natural: the Vario-Tray in REWE’s Green Packaging Programme consists of a single piece of cartonboard and is erected without requiring adhesive. The ease of disposal of pure cartonboard and the emotionalisation of a simple product such as apples – in combination with a large surface area for the brand message – create confidence with regard to the product’s origins.