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Perfect team play in the supply chain
- Carton Converter: Chesapeake Branded Packaging
- Brand Owner: Global Coffee Group
- Structural Designer: Chesapeake Branded Packaging
- Graphic Designer: Global Coffee Group
- Cartonboard Manufacturer: International Paper Kwidzyn
- Pro Carton Young Designers Award
The biggest challenge in designing the Cafe Colombiano pack was to develop an idea which could communicate the quality of the product and be as extraordinary as possible without requiring extravagant construction or unusual materials. Given these limitations, Chesapeake looked for an original combination of finishing techniques to achieve a fresh and eye-catching effect. The customer, the Global Coffee Group, showed complete trust throughout the development process. Using micro-embossing as a background, the design reminds of the textile structure typical of coffee sacks. But to give that extra effect, they decided to employ a rarely used 3D tool: 3D-embossing of the beans. From today’s point of view, 3D-embossing to highlight the coffee beans seems quite natural, but numerous alternatives were discussed during development. It was only after digital simulation that the Global Coffee Group decided to go for the combination of 2D and 3D, finding both micro-embossing and the laminated carton with opaque white as well as matt and glossy varnish attractive. A challenge in production was the depth of the 3D-embossing and the perfect register of all finishes and effects as the packaging is relatively small. The packaging is proof of perfect team play between the brand owner, designers and technicians.
Jury Comments
Finishing techniques were the key element in making this the winner of this category. Each of the individual coffee beans on the front of the carton were embossed and picked out with foil and this allied to excellent printing gave a high quality image at the point of sale in a sector where competition is fierce. The overall colour co-ordinated well with the contents and the clever use of gold gave highlights that drew the eye to the carton and so the Jury felt this was a most successful carton.