Chtulhu

Imaginary hero

• Carton Converter: Posson
• Brand Owner: Bragelonne
• Structural Designer: Thibaut Palluau
• Cartonboard Manufacturer: Arjo Wiggins & RDM
• European Carton Excellence Awards 2020

This point-of-sale promotional item for bookstores represents Chtulhu, H. P. Lovecraft’s science fiction anti-hero. It is used in book shops during October to promote science fiction novels. The end users can assemble the three-dimensional object themselves which is delivered in pre-cut sheets along with assembly instructions.