Carton Converter:
Graphic Packaging International
Brand Owner: Pladis
Structural Designer: Robert Ackroyd, Design Studio Manager - Leeds, Graphic Packaging International
Graphic Designer: Air Design
Cartonboard Manufacturer:
Metsä Board
Baked goods specialist, Pladis Global sought a way to premiumise the packaging of its McVitie’s Victoria Chocolate Creations biscuit selection. The brand wanted to create a showstopping gift-worthy pack for its premium product, which was to be sold in the Christmas aisles of major UK retailers during the festive season. We delivered a vibrant, engaging carton with the appearance of being gift-wrapped, complete with an easy-open fastening tab to hold the petals shut. The elegant cream and royal blue design is structurally very different from other on-shelf offerings thanks to its curved edges, folded opening feature, and use of enhanced printing and embossing on its face and reverse to create a curated, delightful opening experience for the consumer. The pack is able to run on the customer’s existing machinery with minimal retooling required. The combination of curved edges, an interesting opening feature, and machine compatibility means this pack offers aesthetic and operational benefits.
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