Lecturer: Bernhard Comploj
Country: Austria
“Never underestimate carton” is a parody of the song “Edamame“ by bbno$ and Rich Brian. The goal of the video is to convey information about the benefits of carton in a refreshing way. Since we're passionate about music, we tried to achieve this via rap. The information we especially wanted to highlight was carton being easily recyclable, cost-effective and sustainable. Additionally, we wanted to mention the fact that for every tree, that gets cut down, three are planted. First, we made silly carton props that would fit into a rap music video. Then we proceeded to have an incredible amount of fun dancing and rapping. We're hoping, that putting the information into a song will encourage viewers to replay the video a few times and thus internalize the lyrics. Our wish for this video is that it will educate people about carton playfully and open people's hearts to sustainability.
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