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Like metal, but easier to process
- Carton Converter: SA.GE Print
- Brand Owner: Illy Caffè
- Structural Designer: Illy Caffè
- Graphic Designer: Illy Caffè
- Cartonboard Manufacturer: Mayr-Melnhof
- Pro Carton Young Designers Award
After many years of the product being packaged in other types of packaging, Illy decided to opt for Lucaprint as supplier for this product. Beginning with the initial tests, most of the work focused on embossing the laminated cartonboard, specifically to highlight the brilliance of the colours. The goal was to reproduce the shiny effect of metal tins as well possible, as these were to be replaced as part of the new concept at Illy, and this goal was achieved, albeit with minor adaptations. At the same time, the packaging structure had to re-engineered precisely to achieve optimal machinability. Specifically, Illy expected flatness of the packaging to allow perfect machine-packaging. Not an easy task considering the load factors the material was subjected to through lamination, embossing, varnishing and stamping. The close cooperation between Mayr-Melnhof and Lucaprint in selecting the cartonboard proved extremely useful. After first supplies had passed materials testing, Illy were able to start production themselves and achieved their annual quota of 800,000 units.
Jury Comments
This was summed up by the jury as a carton that truly showed sustainability characteristics. Most products of this type are packed in tinplate or plastic but the switch to carton based packaging not only was a more to an infinitely renewable resource but also had the added benefit of being lighter in weight than the packs it replaced. In addition it can be delivered flat to the packer and because of this and also the fact that it is lighter, savings in space and delivery costs have been gained. They felt that this was a carton that clearly demonstrates the benefits of carton packaging.