Bear Claws

Little Monsters

• Carton Converter: Qualvis Print & Packaging
• Brand Owner: Urban Fresh Foods
• Structural Designer: Qualvis Print & Packaging
• Graphic Designer: Urban Fresh Foods
• Cartonboard Manufacturer: MM Board & Paper
• European Carton Excellence Awards 2019

Bear Claws – fruit and vegetable snacks – are a fun way of attracting kids to healthy nutrition. The pack stands out on the shelf thanks to bright, bold colours as well as the small monster feet. The monster feet are a reference to the contents: deliciously freaky fruit & vegetable shapes, which the kids can build into their own little monster. The material of choice for the pack is reverse side printed cartonboard for a natural look and a pleasant tactile feel.