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The Art of Living
- Carton Converter: A&R Carton Graz
- Brand Owner: Imperial Tobacco Group
- Structural Designer: ITG Imperial Tobacco/GD
- Graphic Designer: PSG Peter Schmidt Group
- Cartonboard Manufacturer: Iggesund
- European Carton Excellence Awards 2015
With its combination of black and gold and its various tactile effects, this pack unmistakeably demonstrates that we are dealing with an absolute top product. Matt and glossy varnishes as well as UV varnish and embossing were used for the sophisticated finishing of this luxury product. However, what makes this pack stand out is its intelligent and convenient mechanism for opening and closing, which truly provides a “wow” effect.
Jury Comments
The Davidoff pack was simply stunning. The graphics themselves were elegant as one would expect of a premium product but the in-hand feel with embossed window panel complemented them. However, overarching that was the ‘wow’ effect created when sliding the Davidoff branding panel up, to open the lid to access the cigarettes and sliding down to close the lid. Needless to say that judges could not stop playing with the pack.