Fox’s Tin Replacement Project

Cartonboard instead of metal

• Carton Converter: Graphic Packaging International
• Brand Owner: Fox’s Biscuits
• Structural Designer: Graphic Packaging
• Graphic Designer: SGS
• Cartonboard Manufacturer: Metsä Board
• European Carton Excellence Awards

The cartonboard pack is a sustainable replacement for the brand’s original tin design. The carton is delivered flat packed, thus reducing pallet requirements and enabling Fox’s Biscuits to minimise logistics and inventory which in turn reduces their carbon footprint. The premium carton design features a double wall lid, providing a print area when opening the pack. Added value features are ease of opening and a tear away part of the pack doubling as an effective marketing space (linking to a consumer competition).