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Friskies Kit Nature Bird House
- Carton Converter: Mayr-Melnhof Packaging
- Brand Owner: Friskies Italia
- Structural Designer: Mayr-Melnhof Packaging
- Graphic Designer: Friskies ltalia
- Cartonboard Manufacturer: Mead Coated Board
- European Carton Excellence Awards 1999
The Kit Nature Friskies bird food dispenser consists of a single carton suitable for filling on standard packaging lines. The carton can easily be turned into a bird house with landing platform and shelter. This process also reveals the bird food. The product was produced from solid unbleached sulphate board, water resistant and 100% recyclable. The surface was printed in 4 colours to give a wood effect and was lacquered to protect against moisture and rain and enhance the durability of the product under changing weather conditions.
Jury Comments
A real innovation. The product convincingly demonstrates how new functional properties can be achieved by cartons. The product opens new markets, demonstrates 'fun' and increases brand awareness and brand loyalty. The pack not only helps to sell, it also helps to use and apply the product it contains. The carton is a clever combination of good structural design, proper engineering and economical use of material. Ease of gluing, moisture resistance, a pleasing and simple appearance, and an attractive 'eco-purpose' were additional qualifications justifying the overall award in the opinion of the jury.