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Feel the Scent
- Carton Converter: Van Genechten Packaging (Plant Turnhout)
- Brand Owner: Procter and Gamble
- Structural Designer: Van Genechten Packaging (Plant Turnhout)
- Cartonboard Manufacturer: Metsä Board
- European Carton Excellence Awards 2022
At first sight, the pack looks simple but it is very well thought-out and holds and presents the product perfectly. You can pick it up as one product and even shake it without the products falling out. While doing a great job as sustainable bundle, the sleeve also creates a nice new consumer communication platform, and significantly improves shelf appearance. It also allows cross selling of different products and proves to be an efficient sales accelerator. The window cut-out on the front panel allows the consumer to see the scent or flavour of the product inside. The cut-outs on the back allow easy reading of the ingredients list; important in case of intolerances or allergies.
Jury Comments
“A great packaging solution for the herbal essences products. It’s simple, it’s effective and the brand communication is absolutely perfect on the shelf, especially when you look at the apertures and you see how the pack graphics work holistically with them. The presentation is fantastic, and consumer communication is exactly how it should be, as the brand and content message are very quickly conveyed to the consumer. This pack combines the many benefits cartonboard packaging naturally provides. Maximising product visibility while using very minimal cartonboard, it offers the perfect sustainable alternative to plastic shrink wraps.”