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Making the ordinary extraordinary
- Carton Converter: MM Packaging (Plant MM Neupack)
- Brand Owner: Lapro Stockerau
- Structural Designer: MM Packaging (Plant MM Premium Vienna)
- Graphic Designer: EZS Identtechnik
- Cartonboard Manufacturer: MM Board & Paper
- European Carton Excellence Awards 2022
The potato box is plastic-free packaging that allows consumers to easily handle and store the product. The box features a convenient carrying handle and solid crash lock bottom. The freshness of the potatoes can be inspected through the clear cellulose window film, which is food grade, biodegradable and ”OK compost HOME” certified. Microflute with Liner from MM Board & Paper.
The smooth surface is easy to print on and there is ample space for various graphic solutions, including recipe suggestions and large barcodes that allow for quick entry in grocery stores. The box features a convenient carrying handle.
Jury Comments
"Who would have thought that a potato pack would win one of the main awards? This packaging is a fantastic piece of work that you can open and close very easily, with comfortable carrying ergonomics. The shape of the pack is intriguing and distinctive in the retail environment, while the brand communication is perfect. You can also see the product through a biodegradable window."