Honey Cube

• Entrant name: Sabine Gradinger, Elisabeth Hahn
• Pro Carton Young Designers Award

The gift-packaging for high-quality bee honey is designed in a simple but noble cube shape. The natural surface of white premium 350 g/m2 cardboard creates a pleasant feeling. Colours are chosen to match the honey jar in yellow, black and white. The packaging is folded, not glued and assembled in a few easy steps. Due to viewing window it’s usable for different honeys and is opened by wing flap and handle hole in honeycomb-shape. A surprising unpacking experience arises when pulling the package apart, as it forms a honeycomb-shape. The continuous design creates a visual double-pack when the gift-packaging is stacked. This effect attracts the attention of the customers.