Innobox – The Innovative Shoebox

A revolutionary shoe carton

• European Carton Excellence Awards

Innobox was established in the course of a school project at the Vienna Graphic School and aims to upgrade the conventional shoe box. The outcome of the project is a revolutionary kind of shoe package in a way that has never been seen before. A completely new and innovative opening mechanism and a unique industrial design turn the package into a total eye-catcher. Another feature of this high-end-package is the extraordinary cold foil stamping print finishing technology.

Adrian Strobl: “The biggest challenge was to create the push-down opening mechanism using nothing but cartonboard. We wanted to build a stunning and high quality product, yet keep the construction simple and use resources efficiently. The next challenge will be to bring innobox to the market. And the Pro Carton Young Designers Award 2016 will help us to spread the word and meet specialists from across the industry.”