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The promise of elegance
- Carton Converter: STI Group
- Brand Owner: JDE- Jacobs Douwe Egberts
- Structural Designer: STI Group
- Graphic Designer: Design Bridge Group
- Cartonboard Manufacturer: Metsä Board
- European Carton Excellence Awards 2017
A convincing design of impressive beauty: dressed in elegant black with an embossed, gilded logo and a tantalising glimpse of the pods, this packaging captures the promise of L’Or: true, fast and uncomplicated coffee pleasure with perfect quality. The clever and extremely compact arrangement of the pods allows easy access. The beautiful packaging design is also efficient, supporting a filling speed of almost 9,000 folding boxes per hour with minimal wastage.
Jury Comments
Packaging for L’Or coffee capsules sees structure and graphics combining well to create an inviting pack featuring UV varnish, colour coded bands and viewing window to aid consumer selection in-store and in-home . A beautiful pack design to tantalise the coffee drinker.