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Splendid and sustainable
- Carton Converter: Duran Dogan Printing and Packaging
- Brand Owner: Unilever
- Structural Designer: Duran Dogan Printing and Packaging
- Graphic Designer: Duran Dogan Printing and Packaging
- Cartonboard Manufacturer: Metsä Board
- European Carton Excellence Awards
The carton was designed to be a replica of a metal box. The main objective was to maintain the look (design-wise and layout-wise) when switching to a more sustainable packaging. The metal effect was replicated by using a metallised substrate onto which a combination of effect gloss and matt varnish was applied. As a result, the new packaging has become more attractive on the shelf, and much more sustainable and functional than the previous version.
