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- Carton Converter: Edelmann Group
- Brand Owner: Guinot-Mary Cohr
- Structural Designer: Edelmann Group
- Graphic Designer: Guinot-Mary Cohr
- Cartonboard Manufacturer: Sappi Deutschland
- European Carton Excellence Awards 2023
Previously, premium beauty products packed in folding cartons were wrapped in transparent film for protection and tamper evidence. However, new regulations on plastic reduction prompted Edelmann Group to develop this innovative tamper-evident cartonboard solution.
The challenge for the designer was to enhance shelf appeal, be compatible with filling machines and offer tamper-evident protection. This ingenious pack, created with Sappi Deutschland virgin fibre cartonboard, features two side flaps for closing, an additional flap, and a lid with a tuck-in flap.
The additional flap features a black dot, while a side flap displays a green dot. After the first opening, the additional flap is torn off, revealing the green dot. When the packaging is closed again, the green dot on the side flap becomes visible. This eliminates the need for film wrapping.
Jury Comments
"The highlight of this design is the cartonboard tamper-proof seal, something that we have never seen before. It is a convenient, simple, and environmentally conscious method for consumers and retailers to see if the pack has been tampered with. Ingenious in its kind, it will change the future of tamperproof packaging and remove the need for non-recyclable packaging.”