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- Entrant name: Barbara Gielesberger
- Institute: Höhere Graphische Bundes-Lehr- und Versuchsanstalt
- Lecturer: Bernhard Sassmann
- Pro Carton Young Designers Award 2023
Niud is a packaging solution for environmentally friendly razors. The name comes from the English word ‘nude’ and refers to the soft skin-feeling after shaving.
The compact packaging is designed to be efficient and minimise material usage, allowing for easy integration into the European market, with the Euro Hole Hanger located at the top of the packaging.
Eye-catching patterns and vibrant colours create a diverse packaging design, while the unique folding technique offers a distinctive unpacking experience. An integrated QR code also enables the integration of various online channels.
Overall, the playful unisex design of Niud aims to reflect the values of a modern, sustainable brand and appeal to the young, progressive target audience of LOHAS (Lifestyles of Health and Sustainability) consumers.
