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Pure joie de vivre
- Carton Converter: Mayr-Melnhof Packaging Austria
- Brand Owner: Eckes-Granini Austria
- Structural Designer: Gerlinde Gruber & Thomas Parkfrieder
- Graphic Designer: Martha Ploder & Gerlinde Gruber
- Cartonboard Manufacturer: WestRock
- European Carton Excellence Awards 2016
The idea started off with the customer looking for a new way to fixate sampling bottles. The focus was on replacing the adhesive tape which had so far been used to fixate the sampling bottles in the crate, whilst supporting branding at the same time. At the same time, the customer wanted to attract catering customers to a new variety of Pago fruit juice in an elegant manner.
Jury Comments
As we have seen many times in the past, some of the simplest cartons have won awards and this Pago pack is no different. In a very creative way the packaging holds and presents an extra bottle either as a bonus or to introduce another flavour, while the body of the carton holds the main content of juice bottles. Simple, effective and a great marketing tool.