Panzani Pack With Dispenser

Jury Comments

The jury liked the shape that is unusual in this category and so would attract attention on the retailer shelf.  in addition the dispensing system which is designed to release 100 grams of spaghetti each time worked well and provided convenience for consumers.  Also the Z click closure worked well and provided an emotional feeling and enabled the consumer to know the pack is closed.  It was also pointed out that the triangular shape is well suited to both shelf ready packaging and logistic efficiency.