Picard Frozen Creation

Ice Cream of the Crop

• Carton Converter: AR Packaging Cholet
• Brand Owner: Picard
• Structural Designer: Laurent Macault
• Cartonboard Manufacturer: Stora Enso
• European Carton Excellence Awards 2021

This sustainable pack constructed from foodsafe cartonboard, has completely removed all plastic from its design. The pack construction is now 2 parts instead of the previous 3 parts, which reduces the amount of renewable and recyclable cartonboard material that it uses. The base is glued to form a stable, lipped container which protects the product and prevents spillage. The glued lid comfortably fits over the base of the pack and is easy to manually assemble around the product. A glossy acrylic varnish and traditional printing ink finish makes the pack appealing to the eye, particularly for ice cream lovers!