Soleko – Queen’s Oros

Luxury All the Way

• Carton Converter: Artigrafiche Reggiane & Lai
• Brand Owner: Soleko
• Structural Designer: Simone Bagni
• Graphic Designer: Cristiano Valvo
• Cartonboard Manufacturer: Metsä Board
• European Carton Excellence Awards

Coloured contact lenses as prestigious luxury items had previously been packed in premium plastic and rigid material boxes. To align with a more appealing, modern and sustainable design, the brand owner chose cartonboard instead and the result perfectly conveys the value of the product as well as a feeling of urban elegance. The carton has four components: box, tray, holder and window. A magnet is concealed within the lid making opening and closing the envy of a luxury jewellery box maker.