Ripe and Ready Tomatoes
- Carton Converter: Graphic Packaging International
- Brand Owner: The Tomato Stall
- Structural Designer: Elliot Hithersay and GPI team
- Graphic Designer: Neil McCall, Orange Peel Creative
- Cartonboard Manufacturer: BillerudKorsnäs
- European Carton Excellence Awards 2021
This 100% fibre-based, fully recyclable pack for tomatoes delivers a sustainable packaging option, prevents damage to the tomatoes inside and avoids food waste. Traditional plastic packaging has been replaced with an integrated hinged cartonboard pack with strategically placed cut-outs. These cut-outs enable the consumer to see the product inside but are small enough to maintain structural integrity. The pack is scalable for other fresh produce applications. The board used does not absorb moisture when stored in a fridge.