XPRT

Jury Comments

A very innovative cigarette pack that the Judges said they had not seen before.  As the flip top was opened the three rows of cigarettes lifted up so making it very much easier to take out the first and subsequent cigarettes.  The remainder of the pack looked the same as conventional packs and so the Judges thought that this could be manufactured on existing packing lines.  It was agreed that this improvement in the usability of a cigarette pack would appeal to consumers and added value to the product.