A big thank you to Packaging Europe for the rich experience at the Sustainable Packaging Summit. We had a fantastic time engaging in insightful discussions alongside colleagues Lisa Clark (Archroma), Thais Blumer (Amazon), and Tiina Pursula (Stora Enso) in the session “The Paper Opportunities,” expertly moderated by Patrick Poitevin (advisory4pack). 

Here are some key takeaways from the session:

**Barrier Functionality** remains the biggest hurdle for wider adoption of paper-based packaging, although **transition costs** also play a significant role.

There is a high level of trust in collection and recycling system for fibre based packaging in Europe

To meet ambitious recycling targets of 90%, **optimizing collection systems** will be essential. The separation and harmonized collection of fibre packaging are key requirements to meet most ambitious targets.

Yesterday, we also presented how cartonboard is paving the way for a circular economy. Winfried Mühling highlighted the shift towards the new normal and the vital role cartonboard plays in sustainable packaging.

Check out Winnie’s presentation by clicking on the button below.