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Innovation and more: presentation of the 15. Pro Carton/ECMA Award

A variety of innovations were the winners at the Pro Carton/ECMA Awards 2011 as part of the festive "Award Party“ of the International Pro Carton Congress in Düsseldorf. Three trends dominated: carton in place of other materials, packaging as a product and packaging on the Internet.

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Pro Carton at the ECMA-Congress 2011

Once again Pro Carton had a significant presence at the ECMA Congress held this year in Barcelona between 14th and 17th September. This congress which brings together a large number of carton makers, cartonboard manufacturers and suppliers to the industry is one of the main events in the carton calendar and Pro Carton took the opportunity to update all those present with its activities, publications and details of upcoming events.

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The route to the future

"Mapping out the route to the future" was the motto when the cartonboard and carton industry met at the ECMA Congress from 19 to 22 September in Copenhagen. The wide range of topics covered a look into the future of society and business in Europe, current examples for sustainability, as well as the "Good Manufacturing Practice Guide“. ECMA President Dr. Andreas Blaschke and Roland Rex, President of Pro Carton, presented the 16. Pro Carton/ECMA Awards.

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Shoppers: the next generation

At the 16th ECR Conference at the beginning of May in Brussels, top level experts from leading companies of the European retail trade and brand owners met. The three main topics were collaboration in the supply chain, the digital age and sustainable growth. The programme and contributions, together with numerous videos are well documented on the website ecreuropeforum.net. Pro Carton has selected some of the highlights for you.

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Young and vibrant: Pro Carton Design Awards 2012

The relaunch of the International Pro Carton Design Award after a break of four years proved highly successful. Nearly 70 entries from eight European countries showed significantly higher professionalism and fantastic, well-thought out concepts. The winners were two customer-oriented projects: "Pocket Aid", an innovative packaging for plasters, and "Cupholder" for use in cars.

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The route to the future

"Mapping out the route to the future" was the motto when the cartonboard and carton industry met at the ECMA Congress from 19 to 22 September in Copenhagen. The wide range of topics covered a look into the future of society and business in Europe, current examples for sustainability, as well as the "Good Manufacturing Practice Guide“. ECMA President Dr. Andreas Blaschke and Roland Rex, President of Pro Carton, presented the 16. Pro Carton/ECMA Awards.

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Shoppers: the next generation

At the 16th ECR Conference at the beginning of May in Brussels, top level experts from leading companies of the European retail trade and brand owners met. The three main topics were collaboration in the supply chain, the digital age and sustainable growth. The programme and contributions, together with numerous videos are well documented on the website ecreuropeforum.net. Pro Carton has selected some of the highlights for you.

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Packaging: a medium in the digital age

The 9. Pro Carton Congress presented a fill of new knowledge: packaging is gaining even more importance in the digital age. Customers want to see the packaging – even if they buy via the Internet – and feel it! And nearly everyone with a smartphone wants to scan information on the product. The offer behind the scanned varies, depending on the business sector and the product. But a good campaign can increase sales significantly.

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News on the Pro Carton Congress: Packaging in a digital world

The facts: top European experts will be sharing their know-how and experience. Participants at the congress will gain practice-oriented insights on current developments and trends. The accompanying exhibition offers opportunities for hands-on trials of the future-oriented solutions with practical examples. And the new study, "The packaging effect: the role of cartons in media evaluation", gives numbers and facts on the efficacy of cartons in comparison with other media for the first time. More information and registration at www.procarton.com under "Congress": don't miss it!

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International Pro Carton Congress – the Programme

The programme for the International Pro Carton Congress has been finalised! Top European specialists will be presenting their experiences gained in different sectors under the heading "Packaging in a Digital World". The congress languages are English and German (with simultaneous translation). Please book online now and benefit from the early bird bonus!

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Last Call for Entries: 5. February 2012 closing date International Pro Carton Design Award 2012

The International Pro Carton Design Award honours new, as yet not realised design ideas in cartonboard applications, and is open to students. Participation is free of charge. The official closing date is 5. February 2012 – anyone who has not quite completed his/her project can arrange for a brief time extension with Pro Carton.

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2012 INTERNATIONAL PRO CARTON CONGRESS: Cartons in a New Dimension

Under the title “Packaging in a Digital World,” the International Pro Carton Congress will perform a baseline study on the topic of packaging and digital media in Düsseldorf on 18 and 19 April 2012. With the aid of international examples, experts will show how successful marketing connects packaging with information and advertising. Registration is open immediately.

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