Posts

Getting generations to connect

Today, five different generations meet at the workplace: If they can be networked systematically, this could result in enormous opportunities.

Sensory packaging

In a recent presentation in Vienna, brand consultant Prof. Dr. Karsten Kilian had the following to say about brand management: a focus on more than one of the senses, allows for successful differentiation from competitors.

Fine spirits on the Internet?

The packaging industry is in flux. New distribution channels need new packing concepts.

Smart does it

Peter Aldous is Creative Service Director at Elmwood in London. Pro Carton talked to him about trends in packaging and sustainability.

Marketing high in the skies

New catering and retailing concepts in the skies require new marketing concepts.

Sustainability in five languages

Have you visited the Sustainability section of the Pro Carton website yet? If not, perhaps because it has so far only been available in English.

10 Top Trends of 2016: The Internet World of Packaging

The world is one big shopping centre. POS is everywhere. Pro Carton has looked at the 10 most important international trends.

Infographics 6: Recovery and Recycling

Pro Carton has designed a series of striking infographics to demonstrate the sustainability of cartonboard packaging. Here is the sixth and final in the series.

The future belongs to cartonboard

"It is generally acknowledged that cartonboard is the most sustainable type of packaging. We have intensified our efforts to expound on this advantage." Roland Rex, President von Pro Carton, summarises the situation and takes a look at the future.

Infographics 5: How water is used in making cartonboard

Pro Carton has designed a series of striking infographics to demonstrate the sustainability of cartonboard packaging. Here is the fifth in the series.

“In reality, our real customers are the consumers.”

Lothar Böhm is one of the world's leading brand consultants. Pro Carton visited him in his agency in Hamburg.

Infographics 4: Leaders in Renewable Energy

Pro Carton has designed a series of striking infographics to demonstrate the sustainability of cartonboard packaging. Here is the fourth in the series.