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Packaging and the Media Mix

29 November 2010

The media landscape has changed considerably – as has the role of media consultants. It is no longer just a case of placing advertisements. In a seemingly endless world of classical and new media, the media consultant advances to become an indispensable partner who decides on weighting and use of the different communication channels. And one of these channels is packaging, except that not everyone is yet aware of this.

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Nature – a blueprint for success

27 October 2010

Mag. Martina Hörmer has been responsible for Rewe Group Austria’s own brands since 2002. In this function her prime responsibility has been the management of the “Ja! Natürlich” brand, probably the most successful European brand in terms of bio-marketing (Ja! Natürlich = Yes! Naturally). In terms of packaging she is highly aware of environmental-friendly materials. This interview gives some insights on the success of “Ja! Natürlich” and a glimpse of what the future holds.

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Richard Dalgleish

27 October 2010

At the age of 62, Richard Dalgleish has decided to take a step towards retirement and will relinquish his present position. He has run Pro Carton for nearly 10 years now and now feels it is a good time to pass on operational responsibility to Suzanne McEwen, the Head of Marketing and Communications, and Jennifer Buhaenko, the Head of Public Affairs.

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Interview with Roland Rex the newly appointed Chairman of Pro Carton

28 September 2010

"We have great products with the best sustainability credentials and which are requested by consumers, and we must ensure that our messages get across clearly and concisely to all those who are responsible for packaging in the supply chain. I am under no illusions that we have a significant task ahead but we have made a good start and my personal challenge is to manage and lead this development which is a task I relish and look forward to", says the new chairman of Pro Carton.

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The customer as driving force

29 August 2010

Interview with Virginia R. McLain, Managing Director Europe, on the current status at MeadWestvaco, global economics in general and the packaging industry in specific. Her summary: “The important challenge is the ability to define Innovation through the lens of one’s customer. To be competitive in today’s environment, one must remain flexible and have depth and breadth of resources.”
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Innovate!

29 August 2010

For many people, innovation is magic. But most innovation-experts claim that innovation is just the combination of things that have not been combined before. One of these experts is Simon Dewulf from Creax, who has found systematic ways of tackling the problem. He held a highly attentive presentation at the well attended “Packaging Design Summit” on 18./19. May 2010 in Amsterdam.
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Brief Interview with Öystein Aksnes, President of CEPI Cartonboard

30 June 2010

Öystein Aksnes has been appointed as President of CEPI Cartonboard, the Association that brings together most of the cartonboard manufacturers in Europe and also some from the USA. After spending much of his career at former MoDo-group and Iggesund Paperboard, Oystein joined Stora Enso in 2008 and currently operates as Vice President, Sales & Marketing, Carton Board. Here he talks to Richard Dalgleish about CEPI Cartonboard and his plans for the future.
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Ask the Expert: Ecodesign

30 June 2010

In the first issue of the new series "Ask the Expert" Prof. Dr. Wolfgang Wimmer answered questions by Pro Carton members. Wimmer is professor at the Technical University Vienna and founder and managing partner of the Ecodesign Company Engineering & Management Consultancy GmbH located in Vienna, Seoul and Ottawa. He is an expert on solutions for systematically developing products with a new balance between economics and ecology.
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Global decision makers: Corporate Responsibility is becoming more and more important

25 March 2010

The Consumer Goods Forum recently released its latest Top of Mind Survey, which reveals the priorities of 345 key decision-makers in global retail and consumer goods companies across 46 countries. Priorities for the consumer goods industry: Companies continue to fight effects of the financial crisis, yet refuse to put social and environmental responsibilities on the back burner.
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Gold Medal for Mike Clark

18 February 2010

Pro Carton was delighted to hear that its former President Mike Clark has been awarded the Paper Industry Gold medal for 2010. This is a well established award made each year by the British Paper Industry to one individual. The award is made to "People with foresight, a real understanding of the industry and, above all, a passion for their subject". Pro Carton is delighted that Mike’s contribution to the paper and board industry has been recognised in this way and join many other in offering their congratulations to him.
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Corporate Responsibility with Carton

26 January 2010

In her presentation at the Pro Carton Congress in November 2009, Regina Schmidt, Partner in the Competence Center Consumer Goods & Retail at Roland Berger Strategy Consultants, clearly emphasized why CR cannot be bypassed in the future.
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Tentacles of Growth

26 January 2010

Despite the heavy toll of a global recession, there are areas showing promise within the packaging and converting industries. Richard Dalgleish, managing director of Pro Carton, European Association of Carton and Cartonboard Manufacturers, talks to PCI about raw materials, the resilience of the cartonboard industry and its prospects for the future.
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