Posts

Sustainable effects

Sustainability and promotional effects are the innovation drivers in the packaging industry - one of the reasons why the cartonboard and folded box industries are expecting growth for next year. The first positive signs are on the horizon.
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Get inspired!

Design is not just making things more attractive. Design is all about problem solutions, integrity and the courage to be different. Dr. Alexander Schubert (The Brand Union) highlighted the significance of sustainability in today's design and presented a number of Best Practice examples.
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The Next Generation

Sustainability via "eco-intelligent" products
At the Pro Carton Marketing Event 2009 in Vienna, Wolfgang Wimmer and Stefan Gara presented a preview of the subjects they will be presenting at the International Pro Carton Congress in Düsseldorf in the End of November. With a clear message: that the changing environment may result in radical changes to business models and that it pays handsome dividends to take this into account.
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Pro Carton 2010

Due to the difficult economic situation, the Pro Carton budget for 2010 has been reduced from previous levels but despite this an exciting and valuable programme has been planned. Many of the well known events and activities will continue and the focus for 2010 will be very much on sustainability and the role that carton packaging has in that debate.
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The Next Generation:

Sustainability via "eco-intelligent" products
The Pro Carton Marketing Event 2009 clearly demonstrated that the changing environment may result in radical changes to business models and that it pays handsome dividends to take this into account. Both speakers will give an extended version of their presentation at the International Pro Carton Congress in November in Düsseldorf.
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Revolution of the Authentic

Simonetta Carbonaro is creating quite a stir at the present, her ideas turning traditional marketing inside out. In search of values of the consumer society today she has discovered honesty, authenticity and diversity. Does not sound too new – and yet it is!
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Carton is here to stay!

Franz Rappold, Board Member at MM Board & Paper and President of CEPI Cartonboard (European Association of Cartonboard Manufacterers), and Per Lundeen, President and CEO at A&R Carton and President of ECMA (European Cartonmakers Association), both looked confidently into the future in our interview. Dynamic innovations in both the supply chain and the products, as well as superior sustainability, will continue to give carton and cartons competitive market advantages in the future. More ...

Interview with Stéphane Thiollier – New President of Pro Carton – Posted December 2008

Stéphane Thiollier was elected the new President of Pro Carton in November and was recently interviewed by Folding Carton Industry magazine. More ...