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Study: Ethical Consumption

29 April 2010

A new study by the Hamburg Trend Bureau shows: ethical consumption will also show above average growth in the future. In spite of the present economic crisis it has the potential of becoming one of tomorrow's key drivers. The topic sustainability has also become firmly established in industry.
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Pro Carton Study: Is Sustainability in Packaging Important?

24 February 2010

Consumer Attitudes on Packaging & Sustainability: An new report, commissioned from GfK by Pro Carton, shows unequivocally that Sustainability in packaging is important and consumers are interested in, and concerned about this issue. Over 64% of respondents said that packaging should consist of environmentally friendly materials and over 55% felt that packaging should contain as little plastic as possible.
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Sustainable Packaging from a Consumer’s Perspective

28 October 2009

First insights on the new GfK study on the topic "Consumer Attitudes on the Sustainability of Packaging" to be presented at the 8. Pro Carton Congress on the 25th and 26th November 2009 at the Congress Center Düsseldorf.
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Outlook on Carbon Reduction

28 October 2009

First indications from a European new study just completed by Pro Carton showed that less fossil fuels were used in 2008 in cartonboard mills’ production and more biomass was used, than in 2005. Details of the study which will be published by the end of November will show: less consumption of fossil resources and a decrease in CO2 emissions.
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Limbic Study – Emotional Packaging Sells! 6th March 2009

6 March 2009

The "BrainPacs" Study conducted by Gruppe Nymphenburg Consult AG and commissioned by Pro Carton was published in German in 2008. The English version of the groundbreaking results is now available from Pro Carton: People make their decisions based on emotions. And significant for marketing: There are different emotional clusters one can (and should) choose from.  More...

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