Angry Birds Collection

Ingenious structure

• Carton Converter: A&R Carton Oy
• Brand Owner: Fazer Confectionary and Rovio
• Structural Designer: Susanna Sotka
• Graphic Designer: Rovio Ltd and Fazer Oy
• Cartonboard Manufacturer: Metsä Board
• European Carton Excellence Awards

Fazer wanted some new packaging concepts for “Angry Birds” – something really special, and it had to be quick. Following a stroke of genius, the structural designer started with the fine tuning: more than ten different openings were discussed and discarded until they found the final solution. The construction of the base proved a challenge as the excellent design had to be implemented in a way to allow for efficient filling. The speed was amazing: the first cartons left production after little more than two months!