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- Carton Converter: Van Genechten Packaging (Site Turnhout & Komarom)
- Brand Owner: Procter & Gamble
- Structural Designer: Van Genechten Packaging and Procter & Gamble
- Graphic Designer: Procter & Gamble
- Cartonboard Manufacturer: MM Board & Paper
- European Carton Excellence Awards 2023
Van Genechten Packaging’s ECOCLIC® folding carton for Procter & Gamble successfully tackles the challenge of replacing a plastic tub, containing dissolvable liquid pods, with a sustainable, folding carton alternative.
This innovative cartonboard solution, that uses material from different Pro Carton and ECMA members, not only replaces thousands of tonnes of plastic, but also optimises logistics by being delivered in a flat, pre-glued state. Unlike the original tub, which consisted of two plastic components and multiple labels, the ECOCLIC® comprises just two components – the tray and hood – to reduce complexity in the supply chain. And combined with the Ariel All-in-1 pod, that allows the consumer to wash clothing at a lower temperature, the carbon savings of this product are exceptional.
Additionally, the clever integration of the child-safe closure provides a satisfying ‘click’ sound, serving as confirmation when closing the packaging. The ECOCLIC® successfully demonstrates that sustainability and functionality is achievable.
Jury Comments
“An exceptional packaging solution for Ariel ALL-in-1 PODS®. It is simple to use and a great alternative to the existing plastic box. The functionality is compelling, providing a multi-sensory experience with the squeeze-and-click opening mechanism which also acts as a safety feature. We especially like the visually intriguing nature of the design that invites consumers to use and explore it.”