AUGA

• Entrant name: Sigrid Karlsson, Anastasia Antropova, Saga Hedlund
• Pro Carton Young Designers Award 2019

Create your own sense of beauty. We created an eyeshadow pack for an androgynous target group, inspired by Icelandic nature and the simple but profound feeling of finding a stone on the beach, thus creating a relaxing and playful moment in an otherwise stressful world. We wanted to reduce the amount of plastic used in cosmetic packaging, therefore ours is made entirely out of cartonboard. It is in itself a display and the eyeshadows are detachable, which enables the customer to create their own palette (matching their own interests and colours) and the packaging can be reused and recycled.