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The well-organised deep freezer
- Carton Converter: Contego Packaging
- Brand Owner: Unilever
- Structural Designer: Contego Packaging
- Graphic Designer: Ben & Jerry’s Europe-Unilever
- Cartonboard Manufacturer: Korsnäs
- Pro Carton Young Designers Award
A novel concept, as the selling of individual ice creams was not common practice in retailing. The upper part of the display can be removed via a tear strip, the eight ice cream bars are positioned neatly underneath.
Jury Comments
A deceptively simple looking carton that was ideally designed to fulfil the function of containing frozen items during transport and then being simple to convert to a display and dispensing tray so the products could be easily selected and removed. The tear off section worked well and the internal fitment held the products well and made them easy to remove when required.