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Cool look
- Carton Converter: Rattpack Group
- Brand Owner: Amann Kaffee
- Structural Designer: Rattpack Group
- Graphic Designer: zurgams kommunikationsagentur
- Cartonboard Manufacturer: Metsä Board
- European Carton Excellence Awards 2016
This carton is both unusual and convincing: it is trendy, stylish, cool and sustainable, can be reclosed and is of unique quality – and is a major sales success. As a promotional pack it offers the option of trying different coffee varieties as well as placing this practical dispenser next to the coffee machine, always keeping the brand in the consumer’s view.
The selected structural design greatly exceeds the usual expectations for carton packaging. The number of coffee pods is four times higher than normal, and the option of securely resealing the pack with a magnet is unique. Each of the four coffee varieties is represented on one of the four main faces of the pack.
The graphic design plays with special printing effects (matt and glossy UV printing, hot foil and embossing) and is yet quite reduced. The packaging only generates a quarter of the waste normally associated with the usual packaging in this product segment.
Jury Comments
It would be fair to say that this pack for Amann Kaffee is indeed stylish and would not look out of place on display in the kitchen. The pack itself contains 4 different types of coffee pods where each variety is featured on the 4 different main faces of the pack. The carton is a beautiful construction and feels good in the hand and to the touch thanks to the use of various print finishes. This is complemented by a secure, magnetic opening and closing ‘lip’.