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- Carton Converter: Siemer Verpackung
- Brand Owner: HDI
- Structural Designer: Siemer Verpackung
- Graphic Designer: Marion Münch
- Cartonboard Manufacturer: WestRock
- European Carton Excellence Awards 2017
Drink cup holders for stadium and concert standing areas. The cup holder is simply attached to a railing, the cup with the drink placed inside and your hands are free for clapping, dancing or cheering. The drink is protected against tipping, spilling or contamination as it does not stand on the floor. The cup holder was used very successfully by the main sponsor of the Hannover 96 football team in the HDI Arena and received an enthusiastic response.
This new development can be re-used, folded and taken with you to the next event. The multi-colour printed and unbleached solid board can be cut as required and is ideal as a promotional space which specifically addresses the audience of an event or is specific for a product which plays a major role at the event (sports occasions or concerts).
Jury Comments
A simple, very simple solution to a regular problem which also has commercial, advertising value. I’m sure we have all been to venues, be it concerts or sports events etc and needed a place to put our drink so that it doesn’t get spilt or knocked over. Well, here’s the solution. A carton board drinks holder that hooks on to the seat in front of you or to a fence or railing – in fact anywhere. Add to that, you have a vehicle to sell advertising space as well – smart thinking!