English 
French 
German 
Spanish 
Italian 
- Carton Converter: Lucaprint
- Brand Owner: Dainese
- Structural Designer: Lucaprint
- Graphic Designer: Dainese
- Cartonboard Manufacturer: Stora Enso
- European Carton Excellence Awards 2023
Dainese wanted to create a packaging solution for three distinct types of its sports protection replacement products. It desired a one-piece design that did not require gluing. Lucaprint developed a specialised packaging solution capable of accommodating all three accessories while ensuring their secure locking and protection.
Traditionally, the products were packed using thermoformed plastic or foam. This innovative new concept replaced these plastic parts with Stora Enso virgin fibre cartonboard. By carefully studying the unique shapes of the products, Lucaprint was able to craft an innovative internal structure – employing cleverly shaped elements – to ensure optimal locking and protection that enhances the overall user experience.
Aesthetically, the packaging exhibits a clean and minimalistic appearance, featuring a single colour printed on the brown surface. The natural colour of the material accentuates the significance of the enclosed product.
Jury Comments
“An innovative packaging solution for Dainese which combines accessibility with sustainability. The structural design is simple and easy to use, securely storing the products in an aesthetically pleasing way. It is remarkable how the form of the product has been conveniently integrated into the packaging’s construction. This design is conducive to consumers as it can be easily transported in the mail. It is an environmentally friendly folding carton with no glue, which allows for effortless recycling."