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Dramatic impression
- Carton Converter: Duran Dogan Printing and Packaging
- Brand Owner: Diageo
- Structural Designer: Diageo
- Graphic Designer: DPN Design
- Cartonboard Manufacturer: WestRock
- European Carton Excellence Awards
This Limited Edition pack displays the “striding man” on the front panel, which is a photo of a sculpture by Arran Gregory, made of real glass. Duran Dogan has enhanced the branding of the striding man by using a holographic substrate with a broken glass pattern and by applying 3D embossing. This gives the carton a dramatic premium and eye-catching look that stands out on the shelf.
