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An exceptional experience
- Carton Converter: VG Kvadra Pak JSC
- Brand Owner: LIQ
- Structural Designer: VG Kvadra Pak JSC
- Graphic Designer: N2
- Cartonboard Manufacturer: BillerudKorsnäs
- European Carton Excellence Awards 2017
The set consists of one large gift box to hold four small cube boxes with a variety of liquorice flavours. All sets of boxes have a dark black graphic design with bright colours highlighting the texts and logo. A combination of soft touch and UV varnish was applied. All boxes are also printed on the inside in a single colour, which varies for each flavour. The high quality cardboard helps to reach more natural and matt look and allows for excellent printing quality.
Jury Comments
Liquorice has a ‘you either love it or hate it’ image yet you can’t help but love the package created for LIQ liquorice confectionery. In the primary box are 4 secondary boxes, each containing a different product but it’s the way these secondary boxes are perfectly fitting into the primary box. The double layer of material, soft touch and UV varnish just adds to the in hand feel of what looks like a dark and mysterious product offering.