At the push of a button
- Carton Converter: A&R Carton Oy
- Brand Owner: Orion Corporation
- Structural Designer: Susanna Sotka, Juuso Lindqvist (A&R Carton Oy)
- Graphic Designer: Shandy, Max Söderholm, today BusDir (Omnicom Media Group Finland)
- Cartonboard Manufacturer: Stora Enso
- AR Packaging Group A&R Carton Oy
- European Carton Excellence Awards 2016
The history of this child-proof packaging already began in 2014. The main requirement was for a closure mechanism which could be opened and closed at least ten times. For easier handling by adults, the touch areas for opening are highlighted in colour: a child-prof box made of a single material! No plastic parts, neither inside or outside!
Jury Comments
Whilst the product content had no bearing on the judging and the pack, outwardly, is nothing special, the judges were amazed at the internal engineering of the pack, which allowed it only to be opened by depressing the highlighted (in yellow) areas and where the contents were also safely secured.