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Tender fruits
- Carton Converter: Snel BV
- Brand Owner: Van Herk Fruit Structural Designer: Anderling BV
- Graphic Designer: Anderling BV
- Cartonboard Manufacturer: Smurfit Kappa Hoya Papier und Karton
- European Carton Excellence Awards 2020
Strawberries and other soft fruits are delicate and require special care during packaging and transport. They are often packaged in plastic trays with bubble wrap for extra protection, which makes it more difficult to recycle the materials. The cartonboard Re-Fruiter Tray is designed for recycling, the innovation lies in its grid-like base.
Jury Comments
It’s the simplicity of the Re-Fruiter tray that caught the attention of the judges. The presentation of the carton suggested naturalness. The construction of the back created ‘feet’ in each corner that slightly raised the pack. However, adding several cuts to the base of the tray allows it to flex when the fruit is added, thereby reducing damage to the fruit.