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Great Effect
- Carton Converter: WestRock
- Brand Owner: Nestlé
- Structural Designer: Kenneth Baumeister + Vincent Fahrner
- Graphic Designer: Sanpellegrino®
- Cartonboard Manufacturer: WestRock
- European Carton Excellence Awards 2022
Minimalistic yet premium sums up this pack design quite nicely. WestRock’s Cluster-Pak® carrier with barcode masking at the top and can-locker at the bottom allows for clean 360° product visibility and bill – boarding while still using as little material as possible. Sanpellegrino® is exported globally to markets where barcodes need to be covered at the point of sale. With the folded panel at the top, the barcode is covered to avoid a single unit scan when buying a multi-pack.
Sanpellegrino® recognised the need for their Aranciata Rossa water to be packaged in an environment friendly and innovative way. The multi-pack has a premium look and in using a mechanical lock it is gluefree and easy to recycle.
Jury Comments
“It’s a carrier for Sanpellegrino®, and the really impressive and innovative thing is the structural design, which is quite simple, effectively wrapping around the cans. It’s the locking system of this carton construction that is so amazing, as it locks without glue and fundamentally it’s very stable and functional. It’s environmentally sustainable too because it doesn’t use glue or any other material for its functionality, so consumers can recycle the material very easily.”