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Perfect fit
- Carton Converter: MWV Graz
- Brand Owner: Triumph Intertrade AG
- Structural Designer: Heinz Steinkellner, Mario Rassi, MWV Graz
- Graphic Designer: Giovana Medici , Creative Unit Triumph
- Cartonboard Manufacturer: Metsä Board
- European Carton Excellence Awards 2013
In their search for a new, sales promotional multipack concept for hypermarkets, Triumph approached MWV Graz with a concept for marketing packaging. The designers at MWV came up with a highly practical and simple solution with a “What You See Is What You Get” effect: to check the contents of such products, customers often damage the packaging on the shelf at the POS. In this case two opening flaps allow access to the contents so they can be examined without difficulty.
The flaps also provide the option for incorporating attractive graphic design. The graphics express the excellent fit of the contents: the central message, “Match”, is supported both at the graphic and structural levels. The concept clearly differentiates itself from other sales promotional multipacks.
Cartonboard was the only choice for the packaging as all Sloggi products are packed in cartonboard as a matter of principle.
Jury Comments
In the underwear sector, many consumers want to touch and feel the product before committing to buy. When items are packed in boxes, this can sometimes prove difficult as on many occasions consumers inadvertently tear or damage the carton or cannot put the item back after they have looked at it. This entry solves those problems simply and effectively. The neat construction has simple to open sections on both sides that pull open so the items can easily be felt or taken out and then be simply returned and the carton closed with no damage. The innovative construction allied to excellent print and graphics, gave the judges confidence that this was an excellent carton that effectively solved a problem in store.