Sporting ribbon
- Carton Converter: Carl Edelmann GmbH
- Brand Owner: Holy Fashion Group, Strellson AG; License: Mäurer & Wirtz
- Structural Designer: Carl Edelmann GmbH
- Graphic Designer: Peter Schmidt Group
- Cartonboard Manufacturer: Sappi Alfeld GmbH
- European Carton Excellence Awards
The briefing was to create a new way of closing packaging using only cartonboard and a textile ribbon. The challenge was the combination of a textile and a printed ribbon. The textile element is part of the brand’s sporty appeal.