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Packaging on a trip around the world
- Carton Converter: Model PrimePac AG
- Brand Owner: Kraft Foods, Schweiz
- Structural Designer: Model PrimePac AG
- Graphic Designer: formeldrei, CH-Bern
- Cartonboard Manufacturer: Iggesund Paperboard
- European Carton Excellence Awards
Gift packaging in the unique Toblerone shape with the unexpected look of a vintage suitcase with a special closing mechanism. Reactions from the worldwide retail trade and consumers were overwhelming.
