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The sound of packaging
- Carton Converter: STI Group
- Brand Owner: Ferrero Deutschland
- Structural Designer: STI Group
- Graphic Designer: Alias Werbung
- Cartonboard Manufacturer: Stora Enso
- Pro Carton Young Designers Award
The tic tac fan rattle conquered football stadiums and fan miles with the well-known “sound”. Each rattle included two packs each of tic tac Mint and Orange à 18 grams. By using cartonboard, individual country-specific and event-specific production was possible.
Jury Comments
This pack astonished the jury who said they had never seen anything like it before. Launched around the European cup football to appeal to a wide range of people, the construction was sophisticated, contained, and displayed the product well and had the added advantage of being a football rattle utilising the rattling of the Tic Tacs. In addition the design was well conceived as the pack was made from a single piece of cartonboard. A very clever concept that was well designed and made.